PRINTING United Alliance, a comprehensive member-based printing and graphic arts association in North America, is helping the industry embrace and adopt artificial intelligence (AI). Through a series of strategic programs, resources, and partnerships, the Alliance is providing members with the knowledge, tools, and support needed to navigate this revolutionary shift in business and production.

“As the industry’s leading member-based printing and graphic arts association in North America, the Alliance is committed to helping our members and the broader printing community stay ahead of emerging technologies like AI,” says Mark Subers, chief innovation Officer, PRINTING United Alliance. “This is the biggest industry shift since the internet, and we are proud to serve as the guide for our members on this journey.”

From participation in groundbreaking events to publishing vital industry research and launching hands-on educational offerings, the Alliance is ensuring that printers are equipped to harness the full potential of AI:

Inaugural IMAGINE AI Live Printing Workshop

The Alliance took a leading role in the first-ever “AI Innovation for Print Leaders” workshop at the renowned IMAGINE AI Live event, recently held in Las Vegas. This landmark event was designed to measure AI readiness across the printing industry. With nearly 75 print executives in attendance and three key sponsor partners—Heidelberg, Koenig & Bauer, and Print ePS—the workshop provided critical insight into how printers are engaging with AI and what they need moving forward.

The Alliance partnered with Steve Metcalf and IMAGINE AI Live to launch this important initiative, reinforcing its commitment to supporting the industry through transformative change.

When asked why the Alliance is the right organization to lead AI education for the print industry, Print ePS chief product officer Nick Benkovich said, “The Alliance continues to be the trusted source for industry information, events, and leadership on critical issues that can positively and negatively impact our industry. The pragmatic, unbiased, and well-researched nature of the Alliance means that it is well recognized as the go-to organization when looking for an understanding of critical topics like AI.”

AI at PRINTING United Expo 2025

Artificial intelligence will take center stage at PRINTING United Expo 2025, taking place October 22–24 in Orlando, FL, USA. A new PRINTING AI Pavilion is planned to be a dynamic destination on the show floor, where attendees can explore real-world AI solutions, connect with sponsors, attend expert-led micro sessions, and engage with educational resources and tools developed by the Alliance. The space will also feature the “AI Wall,” a curated visual guide to all AI-driven technologies across the Expo. Whether new to AI or already exploring advanced tools, this activation is designed to deliver insight, innovation, and practical application to attendees in one centralized hub.

The Expo will also feature dedicated education sessions and expert panels. Whether exploring AI for the first time or looking to deepen your understanding, this year’s Expo will provide a one-of-a-kind opportunity to learn from the best, see solutions live, and network with peers on the front lines of innovation.

On-demand education: AI and Color Management Course

Available through iLEARNING+, the Alliance’s premier educational platform, the AI and Color Management course offers practical guidance for integrating AI tools into color workflows. Developed for printing professionals looking to enhance accuracy, speed, and efficiency, this course reflects the Alliance’s commitment to offering timely, relevant, and applicable training as AI takes hold in production environments. Explore the course.